• Use high-quality photos. Well-lit, colorful, high-res photos build buyers’ confidence in your products—they can clearly examine your items’ details, so they feel ready to make a purchase.

• Make sure they’re sized correctly. requires photos to be at least 500 pixels on the longest side. Pictures should be 1600 pixels on the longest side to optimize for mobile.

• Offer a selection of photos. Include a variety of photos that show off your products at different angles to provide shoppers with a better sense of your items.

• Keep your images minimal. asks that sellers keep product images clean with an uncluttered background and no text or borders. Besides meeting the marketplace’s guidelines, following these rules eliminates distracting elements and keeps buyers focused on your products.

With a curated selection of product photos, your listing will give shoppers a clear idea of what to expect from your product. Shoppers then have the knowledge they need to feel confident in making a purchase.

2. Apply SEO to your listings

Online shoppers don’t want to browse through pages of products. To save time, they’d rather opt for one of the first results that they see. With this reasoning, a listing that ranks high in search results will likely attract greater sales than one with a lower ranking.

These search rankings are determined by search engine, Cassini. It considers what would be most relevant to the shopper to select which listings rank highest.

A key factor in determining this “relevance” is keyword usage. When the keywords in your listing match with your buyers’ search terms, your product is considered to be more relevant for that shopper by Cassini.

There are a few key ways to find out which keywords your buyers are frequently searching.

• Use a keyword research tool. You can take advantage of the keyword tool Terapeak or use a more general keyword tool, such as Ahrefs or Google Keyword Planner, to generate a list of keywords that buyers are frequently searching.